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Built for real underwriting workflows, not dashboards
What We Do
We take something simple, an address, and turn it into structured, usable insight that supports real decisions across underwriting, pricing and exposure management.
Not as an add-on. But embedded directly into the way insurers already work.
How it started
Addresscloud started with a shared belief that underwriting decisions deserved better location intelligence.
Mark Varley and Tomas Holderness came at the challenge from different worlds — geospatial technology and insurance operations — but saw the same problem.
Too many insurance decisions were being made using fragmented, inconsistent or closed data systems that limited visibility and slowed underwriting confidence.
So they built Addresscloud differently.
Using open-source geospatial technology as a foundation, they created a platform designed to make property, peril and exposure intelligence more connected, flexible and operationally usable inside real insurance workflows.
Not as another standalone mapping tool or static dataset. But as ‘underwriting intelligence’ embedded directly into the way insurers already work.
Why It Matters
Today, too many underwriting decisions rely on:
We exist to change that.
Better data leads to better decisions. Better decisions lead to better underwriting outcomes. And that’s where real competitive advantage is created.
What Makes Us Different
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Built for real underwriting workflows, not dashboards
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Designed to improve decisions, not just provide data
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Embedded into existing systems, with minimal disruption
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Trusted by insurers operating in complex, regulated environments
We focus on location-based risk, where precision and data quality directly impact outcomes.
Our Direction
Our focus is clear:
How We Work
we earn trust through outcomes
we move at the pace of our customers
we deliver what we say we will
we push beyond standard approaches to deliver better answers
Whether you’re an insurer looking to improve risk selection, or someone who wants to help build what comes next, we’d love to talk.